Subaru employees or consultants directly involved with Subaru print materials are encouraged to use the Subaru Guidelines for assistance in achieving an overall consistent Subaru Brand Identity message. These key persons have been carefully selected by the Subaru Marketing Department to act as a representative for their specific department or area of expertise. Employees are encouraged to share the information in this manual with their creative agencies/vendors, copywriters and anyone that directly affects all print materials. This manual establishes specific guidelines with the intent to create brand communication continuity.
Website: print.subaru.com | Filesize: 740kb
No of Page(s): 22
Content
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What makes a Subaru, a Subaru?
A company’s brand is its most important asset. A brand is a leadership tool. It is a unique identity of your company and your business perspective. A brand defines your business, products and services you offer. It is a guarantee of quality. Your brand helps your business establish a relationship with customers and define your position in the market. The brand makes a promise to customers and key stakeholders that must be delivered at every touchpoint.
Brand identity is key to communicating the brand promise and is often the biggest investment into the success of a company. The consistent presentation of the brand and its related promise, when applied to advertising, literature, corporate collateral, presentations and websites, helps to connect our brand to our consumers. This is executed in many ways, especially through the presentation of corporate logos and the use of a recognizable creative style. The goal is to provide consistency to enable our audiences to easily and clearly recognize who we are and what we stand for.
The Subaru Philosophy is to create customer excitement for what makes Subaru a smart and distinctive automotive brand – “What Makes a Subaru, a Subaru?” Our communications should reflect our brand image of fun, freedom, adventure, confidence and control. Along the way, we create passion and excitement that translates into lasting customer relationships and positions the Subaru brand for long-term success.
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